Writing a music bio is no mean feat. As much a science as it is an art, a lot of information about your band or solo project must be packed into a small amount of text - at most, a few paragraphs.
Organizing your writing is the key to composing a well-thought-out and informative band biography, along with attention to detail and compelling facts about how your act came to be. Check out these tips on how to write a good band bio.
What's your name? The names of your bandmates? Where did you grow up, or where did you meet? How long have you been a band? And, perhaps most importantly, what led you to the decision to make music together? These are all critically important facts to include in your band bio. Your fans will be interested in who you are and the reasons for your process and musical style - as will venues and promoters who will book you for shows.
Make it as fun and interesting to read as you can. Tell a meaningful story behind your band's process, or even a funny one. A band bio should be a textual snapshot of your act's musical life, so make it as engaging as possible.
Before you sit down to write, create an outline of what you want to discuss using the guidelines of who, what, when, where, and why. Think about how many paragraphs you want to write, and decide what you'll include in each one. Ponder what will assist the flow of the writing from paragraph to paragraph, whether you organize by the 5W principles or just by paragraph number.
Writing an outline will help you ensure that you're not bouncing all over the place in your writing, which will make it a lot easier for readers to process and remember.
Using solid writing principles is just as critical to a good band bio as organizing the writing beforehand. Make sure you're using complete sentences, and correct any sentence fragments - reading aloud as you write or when you've finished can assist with this. Use the third-person perspective in your biography using pronouns to refer to individual band members or the collective band like he, she, they, and them.
Finally, make sure that your grammar and spelling are on point. An app like Grammarly and your word processing program's spell checker will help if you're not totally confident in your writing ability, as will having someone else review your work when you're done.
After you've written your rough draft, carefully review your writing. Go through the editing process of correcting grammatical mistakes and spelling errors, and ensure that all the content you've included is vital to the band bio. It's totally okay to trim back what you've written - brevity is the soul of wit!
Have your bandmates review your work, and listen to their critiques and comments. They may also have ideas on things to include that you might not have previously thought of, so make sure to utilize their feedback in your final edit.
Writing a good band bio is one of many steps in getting your band's music out into the world and into the ears of enthusiastic listeners. If you're ready to take the next step in your music career, bring your band bio and music online to BandVista and take your music career to the next level!
From hard copy CDs to digital-only releases, there are more ways to sell your music online than ever before. Each method has its own advantages depending on your audience, your budget, and your long-term goals. Check out these five methods of selling your music online.
While digital distribution is still a huge part of the music market, lots of music fans like to have physical copies of their favorite albums. Vinyl distribution has seen a tremendous resurgence in recent years, and companies that have not produced vinyl albums or record players for years have begun producing them again. Some bands have enjoyed tremendous success producing limited-edition vinyl prints and CDs.
Digital downloads and streaming are the principle means by which many music fans enjoy music. Whether you sell digital downloads via your band website's online shop or put your music on streaming sites like Pandora, Spotify, and LastFM, all are easy and inexpensive or free methods of getting your music out into the world - and sold.
Third party platforms are companies that will carry your digital release and take a small percentage of the sales prices when they sell, or produce your CDs for a small fee or even for free and take a percentage when the hard copies sell. DistroKid, CDBaby, and Bandcamp are all great examples of third party platforms that help artists get their music into distribution for a low or no upfront cost.
Digital advertising via platforms like Facebook, Tumblr, or Instagram can help get the word about your new release out fast. If you have some marketing money to invest, digital advertising can help boost album sales significantly. However, if you're just starting out or don't have a lot of money to invest, utilizing digital advertising campaigns might not be the best move.
If you've having trouble moving units - or it's a particular time of year, like the holiday gifting season - putting your album on sale or putting out a special release can be great ways to get your music sold. For example, setting your Bandcamp discography to "Name Your Price" can be a fantastic way to get in last-minute sales at the end of the fiscal year, as can exclusive releases via platforms like Patreon.
No matter what your sales goals are with your music, each of these methods can help you sell more music - as can working with BandVista! Check out BandVista today to see how it can help you propel your music career - and album sales - to the next level.
From visual appeal to ease of access, every website has a formula for success. If you're working on building a great band website, keep reading for some of the most important criteria to keep in mind when you're designing it.
Readability is absolutely vital to a good band website. That means utilizing reader-friendly fonts that aren't too messy or stylized, grammatically sound sentences, and appropriate paragraph structure. If your website isn't highly readable, your visitors won't bother to read what's on it - and subsequently you'll probably lose sales.
More users than ever access websites via their mobile devices, especially smartphones and tablets. Your website should be optimized for mobile-friendly viewing to encourage users to stay on your website once they navigate to it either by direct link or via hotlink from your social media outlets.
BandVista can help you make your website super mobile-friendly using an array of templates that you can incorporate into your website, so make sure to check them out if you're using BandVista to build your band website.
Multimedia content - the addition of music, videos, and photos - are critically important to a good band website. BandVista's site builder provides easy-to-use functions to implement these content items into your website, so from band photos to YouTube videos, you'll be able to add multimedia content that provides interest and stimulation to your fans!
Incorporating a digital playlist into your website is absolutely indispensable. You can embed playlists from a variety of platforms, including SoundCloud. However, make sure that autoplay is disabled when implementing your playlist - autoplay annoys the majority of web users, and very often they'll immediately navigate away from your site if autoplay is enabled.
Having professional-grade, high-res photos on your website is another key to a good band website. Potential fans, promoters, and venue managers will want to see what you look like - and individuals who book your band will want to download your photos to put them up on event pages on social media and their own websites.
If you're short on money for photos, see if you can arrange a work trade with an up-and-coming photographer (or ask your bandmates if they have photography skills!).
Videos are another great way to engage and entertain fans and visitors to your website. BandVista provides easy functionality to implement your band's videos, so if you have music or interview videos, make sure you include them!
Make sure your contact and booking info is on your website - and most importantly, is easy for visitors to find. Having a clearly marked contact section that contains your band's and booking agent's email will help talent scouts and promoters to book you easily, resulting in more shows, more merch sales, more fans, and more revenue.
Your social media channels should be hotlinked on your website, whether on the header panel or in its own special section on the site. If you produce a newsletter, also include an easy signup method on your website so fans can get updates on shows, new releases, new merch, and tours.
From Patreon donations to Facebook follows, make sure to include clear calls to action to your fans and promoters. Websites with calls to action tend to result in greater social media traffic and engagement, and can help boost show attendance in merch and music sales.
Organizing a good band website doesn't have to be difficult, and BandVista can help you create a visually appealing and well-structured website that will serve as a vital resource for your band's success. If you haven't signed up yet, try it today!
Music is a business like any other - and in the digital era, search engine optimization (or SEO, as it is usually called) is an important business tool in marketing your music online. Here's a quick guide to implementing SEO in your online music marketing.
Implementing SEO into your website is step one. Make sure your website is well-organized and visually appealing, and make sure you're incorporating keywords appropriately into your main and image text. Doing this will help to properly index your site in search engines that potential fans and talent scouts are using to get you seen - and heard.
Before implementing SEO into your website, do some keyword research. Location and genre should figure prominently into the keywords you use, and these keywords should be reflected in both your website's text, headings, image descriptions and image tags.
SEO should also play a role in your individual band members' bio pages. Your bandmates can do their own keyword research and implementation, or make lists of keywords they find and give them to whomever is doing the content writing for your band website. Either way, using keywords effectively and frequently will help to rank your site higher - and more of your music heard and sold.
When you're uploading images, make sure keywords are used in filenames and in the alt text of the images once they're in your library. While this might seem less important than using keywords in the main text of your website, using keywords with images will also increase site ranking and improve indexing - so don't skip it!
Site speed plays a role not only in the quality of the user's experience in navigating your site, but also in search engine results when a user is using search keywords to find what they're looking for. BandVista is optimized for fast site speed, making it a fantastic option for hosting your band website!
Schema markup is microdata that you add to the HTML coding of your website to improve search engine results. Schema metadata helps to return more accurate search results to the user, and using it can help make your site much more relevant to a user's search. If you're coding the website yourself, you can hit up Schema.org to learn how to add this metadata to your HTML effectively. Otherwise, you can ask your site designer or webmaster to do it for you.
Schema metadata should include band information like location and genre, as well as information about the videos and digital playlists or songs you embed into your website.
Even on different websites, like social media platforms, you can utilize the same keywords you use on your site in your posts and "About" sections. Be thoughtful about how you use them, and don't overstuff - but don't hesitate to incorporate them, as off-site SEO is still just as important to indexing your band as it is to your main website.
You can use SEO keywords on YouTube to improve search engine ranking. They can be used in video titles, descriptions, lyrics, and video hashtags. You can do the same on other sites that host video, like Instagram, Tumblr, and Vimeo.
Facebook is a huge platform for fans engaging with bands they love. Don't skip out on utilizing keywords in your Facebook posts and bios the same way you use them in the text of your website - using them with Facebook can help dramatically increase and improve search engine indexing and ranking.
Make sure to keep your Facebook biography and contact details up to date, as this will help maintain search engine rankings.
Make absolutely sure that your contact information remains consistent across your entire web presence. Occasionally review your site and social media profiles to make sure this information stays consistent. If it's not, it can hurt your rankings significantly.
Ready to take the next step with SEO? Give BandVista a try and start building your band website and profiles right now - and watch your online marketing efforts start yielding better results.
From social media platforms to digital playlists, there are hundreds of ways to market your music successfully online. But when it comes to promoting your music online, not all roads lead to Rome - it's all about finding the right mix of marketing tools to get your music heard and sold. Check out this list of ways to promote your music online.
A website is usually base one for establishing an online presence. It's where your fans will go to read your band biography, buy merch, and check out show dates all in one place. It's where promoters and talent scouts will go to learn the history of your band, download your EPK, and listen to your online playlist.
A website is a piece of digital property that your band will own outright, so you have total creative control of what goes on it. BandVista can assist you in building a pro website in almost no time at all, with mobile conversion, embedded playlists, videos, a band blog, and loads more tools for creating a central digital space for your band's online presence.
Having a blog is an easy, low-cost, and engaging form of content marketing. Maintaining a blog will help fans, promoters, and talent scouts gain behind-the-scenes knowledge of your band's creative process, tours you're planning, and upcoming releases. It creates instantly shareable content as well, which can boost your social media engagement tremendously.
Ever have someone ask you about the band featured on your shirt, bumper sticker, or keychain? Selling merch online is a great way to get your band promoted offline. Even having a small merch shop with just a few items can assist with increasing online engagement - and increased sales of music and band-branded merchandise.
BandVista can help you build a fantastic online merch shop quickly and easily - and manage your payments and sales records painlessly.
Email marketing is hands-down one of the most effective forms of online marketing. Offering a mailing list that your fans can sign up for ensures that they'll know when you're going on tour, when you're set to release a new EP or album, and when you've got new merch in the shop. Email marketing is not only effective but inexpensive or even free - so make sure you're utilizing it regularly.
Utilizing digital platforms to promote your shows and tours, like Facebook event pages and Eventbrite, can help you significantly boost event attendance. In turn, you can use event links to send to local publications, like regional, arts, and alternative newspapers, to publish in their own online and in-print calendars.
Billions worldwide use Facebook and other online platforms to find and attend entertainment-based events, so don't discount the importance of using those tools. The best part? They're almost always free.
Many an artist has made a successful career by collaborating with other bands and artists. When you collaborate with another artist, you gain an entirely new audience via your collaborator's own social media and online presence to show what you can do - and by working with you, they gain the same benefit. Collaborating is an amazing tool to employ your creativity and musical skill and gain new and enthusiastic fans at the same time.
In addition, working with local civic organizations, non-profits, music venues, and charities will also help you increase your online visibility, along with your show, music, and merchandise income.
Social media is an indispensable tool when it comes to successfully promoting your music online. Social media engagement is a daily activity for billions worldwide, and using social media can help you tap into thousands of potential fans.
Choosing which social media platforms to utilize can be tricky. Start by checking out bands similar in style and genre to yours, and find the platforms where they're most active. Choose a few social media platforms that have high levels of activity in your musical scene, and post consistently on them. Social media management is an acquired skill, but a bit of reading up online about effective social media marketing will go a long way.
YouTube is a tremendously popular and effective tool for marketing and selling your music. Whether you post band announcements or vlogs, music videos, or tour footage, video marketing creates an instantly entertaining way to help your fans engage with and buy your music - not to mention attend your shows!
SoundCloud is a free and valuable tool for sharing your music online. You can create playlists, provide free downloads to fans and promoters, and embed digital playlists elsewhere on the web.
Tons of agents and talent scouts use SoundCloud as a tool for finding new artists to sign and promote - so make sure the music you upload to SoundCloud is the best you have to offer.
If you have the budget for it, hiring a marketing manager for your band can be an excellent investment. By engaging a professional to manage your digital and print marketing for you, you can focus entirely on creating music to release to the world - and let your marketing professional do the rest.
While hiring a marketing manager may represent a fair cost in the beginning, in the long run it can help significantly increase your band's visibility and income beyond what you might have made if you did it on your own.
Outreach and public relations involves a group just as important as your fans - the press. Research your local media outlets, especially music journals or alt newspapers, and get to know them. Send them your EPK or your show dates, and let them know when you're releasing a new album. Ask if they'd be willing to run an interview or article on your band.
Media outreach and PR is just as important as marketing to your fans, so don't miss out on amazing opportunities to splash your band across the pages and social media platforms of local and regional publications.
Having an electronic press kit, or EPK is another important tool in your digital marketing arsenal. EPKs can be sent to radio stations, media outlets, venues, and promoters to help get your music heard, resulting in increased online visibility and online sales. If you don't have one already, BandVista can help you build a brilliant EPK that will showcase the best you have to offer.
No matter where you are in your career, BandVista can help you build an incredible online presence - and a bright future for your music.
Making money from selling music online isn't the easiest of tasks. However, with diligence, determination, and a smart marketing plan, it's absolutely possible to achieve a life just making and selling your music. Check out these critical methods to successfully selling music online.
Lots of online platforms exist for the express purpose of selling your music - often for a revenue share post-sale instead of an upfront fee. Bandcamp is one of the best and most popular, due to its comprehensive user interface, ability for the user to set their own price per album, and a fairly low revenue share. Some other platforms to explore include Tunecore, CDBaby, and Shopify, all of which have multiple options for disseminating your music online.
Are you an expert songwriter? Amazing at lyrics writing? Great at producing synthlines, beats, or vocalises? You can make some decent cash doing custom songwriting. Sia got her start in the music industry doing custom songwriting, and eventually wound up writing music for some of the industry's biggest stars - Beyonce, Britney Spears, and Katy Perry, to name a few.
You can start out writing custom songs for your fans, or contribute material to a selling platform like Pond5. Whatever method you choose, it's a great way to get some money coming in - all while doing what you do already.
Giving private or group lessons is many a musician's bread and butter, especially for those who play more than one instrument. Whether you teach at a home studio or with a local music shop, private instruction is typically a fairly well-paying job and can be adapted to almost any work schedule depending on the clientele you choose to take on.
Youtube is another platform to explore for potential revenue streams - but only if you already have a significant following. YouTube now requires a large number of views and subscribers to start issuing revenue to YouTubers. If you're prepared to spend a lot of time making and marketing videos, or you already have a decent following, YouTube can make for a decent revenue stream - or at the very least a good side hustle.
Incorporating a music and merchandise shop into your main band website can help you establish a passive income stream. BandVista offers fantastic merchandising options to assist you in establishing that revenue, so if you've signed up with BandVista, make sure to explore those options!
Advertising via social media platforms, like Facebook or Wordpress, can be helpful in establishing greater awareness of your music and selling more music, merchandise, and show tickets. While advertising requires some upfront investment, it's worth exploring - especially if you already have a decent local or regional following.
From Patreon and Ko-Fi to Paypal, having an online tip jar is a great way to establish small but regular amounts of income. Encourage your fans to leave a few dollars now and then if they can, and make sure they know where to find it via direct link.
No matter what your financial goals with your music are, BandVista's many platform options can help you reach them - check it out now!
An electronic press kit, or EPK, is a vital tool to promoting your music, expanding your fanbase, and gaining media coverage - not to mention getting scouted by agents and labels and applying to festivals. Every band and musician should have an EPK, and they're easy to make! Here's what should go in your band's EPK.
Among the items in your EPK should be music samples. Include at least two but no more than five, and make sure they're the best you have to offer across the scope of your discography. If you've produced a lot of material this can make selection easier; but if you're still working on your debut or have only released a single album, choose what you feel are the best tracks you've produced to date. Either way, what you choose should display the best of your musicianship, playing technique, and lyricism (if applicable).
You'll want to include a band biography with your EPK, and you'll also want to write a short form and a long form bio. Your short form should include basic information about each band member, like name and instruments, where the band formed, and what styles of music you play. The long form can go into more detail, such as the band's history and process, discography, collaborations, and future goals. Outlets you submit your EPK to may ask for your long form bio, so make sure you have it on hand!
Make sure you include a set of well-composed and high resolution photographs in your EPK, and make them available for download. These photos may be used by venues and promoters when they're booking your act for shows, and a fair number of fans collect photos of their favorite acts! If you're short on money and can't hire a pro photographer, do the best you can on your own if anyone in your band has a decent eye and a knack for photography.
A short video or music video can give your EPK a fantastic boost. Ensure that your music video, if you include one, is well-produced and high resolution. You can also use your own equipment to film an introduction video with all the members of your act, and talk about your debut, your discography, your upcoming releases, or tours and shows you're currently organizing. Videos are a great way to provide a quick snapshot of your band's style and goals, so if you're able to, include one!
It's vitally important that you include up to date contact information in your EPK. Choose whatever contact options you feel comfortable with, such as phone number, email, Skype ID, and by whatever other means you'd like to be contacted. This is especially important if you're submitting your EPK to media outlets, as interviews commonly take place via telephone or video chat.
Your EPK should be able to fit on one page. That includes short form bio, links, contact information, and a photo of the entire band. While you won't necessarily always be submitting your one-sheeter, you will likely be at least occasionally asked for it, so make sure you have one and that it's kept up to date.
Vandella, based in San Francisco, has a fantastic one-sheeter EPK that includes easily scannable information in a beautiful format. It includes a quality photo of the act as well as their latest album art, upcoming shows, press links, and lots more - all vital information for a band looking to get booked for shows and to get their music sold.
Lady Gaga, one of the most successful pop artists of the 21st century, issues her EPKs completely in video form. The videos include sneak peaks of upcoming or recent releases, tour dates and links to order tickets, and much more - minimal but effective.
BandVista can help you create and perfect your EPK, whether you're a music veteran or just starting out. No matter what stage of your music career you're in, a well-structured EPK is an indispensable method to getting your music heard and expanding your fanbase!
Every pro DJ needs a website, just like every pro musician. From past gigs to current mixes, a DJ website should contain all the essentials to get every DJ heard - and booked for more gigs.
How'd you get started in DJing? Did you go to school, or were you trained by another pro via apprenticeship? What's your style? All of these questions and more should be answered in your bio. Using third person perspective, talk about your inspiration, what kind of events you like to do or have done, and anything else of relevance to your career as a DJ.
Whether you're doing private parties or huge upscale nightclubs, make sure your patrons and fans know what you're up to. Keep a regularly updated list of events where people can come to hear you DJ on your website, and provide details about the event - like cover charges, specials, and other musical guests. Making sure your events section is up to date will encourage more people to turn up to your gigs - and tell their friends to do the same.
In addition, keep a record of past shows you've done up on your website in its own section. This will help promoters, talent scouts, and venue owners see the depth and breadth of your experience as a DJ, and can help establish more regular revenue from your DJing.
If you're looking to get into more lucrative and larger commercial bookings, like arenas, weddings, and large clubs, establish a testimonials or guestbook page. Encourage venues who book you and fans who hear you to leave a brief testimonial about their experience with your work, and to recommend you as a pro DJ. The power of recommendations has never been more important in the arts, and more recommendations almost always translates to more work.
Make it a point to post some mixes, via video or digital playlist, on your website. Whether this is done via video footage from a gig you've recently spun or just a digital mixtape you've made at home, posting your mixes is an important method for acquainting people with both your style and professional skill.
Likewise, if you've done music mixes for or with performing artists, post those too if you have access to the rights.
Last but not least, ensure that your contact section is up to date and accurate. Promoters, venues, and talent scouts looking to book you will get discouraged rapidly if they have to hunt you down, losing you lots of potential fans and revenue - so don't skimp on contact info!
Whether you're fresh in your career as a DJ or a longtime veteran of the music industry, BandVista has an arsenal of tools to help you take your DJ career to the next level. Check it out today!
If you're a music composer, your first and primary focus should be showing visitors what you can do with your craft. From a biography detailing your experience and achievements to a webshop selling your recorded tracks, scores, and arrangements, creating an online hub to showcase your work is key to your longterm success - and cashflow - as a composer.
First and foremost, tell your website visitors what you've accomplished as a composer and songwriter. Make sure your bio is in third person perspective, and details where you've studied, your style foci, albums you've produced or written for, and any collaborations you've done with other musicians and composers. Your biography is a chance for you to show your musical and academic mettle - so don't skimp on details!
Establishing a webshop on your website is essential not only to creating a revenue stream, but to helping expand your audience. Encourage users who purchase your music or scores to give you a shout on their social media outlets so you can continue expanding your audience, and make sure you update your own outlets when you have something new in your shop.
Create a contact section on your website, and make sure to keep it updated. Include a current professional email address, links to your social media outlets, your LinkedIn, and anything else you think is relevant. Keeping your contact information current will help potential clients reach out to you regarding custom or contract work - both excellent revenue sources.
No matter what style of music you compose, BandVista can help you establish your online presence - and further your revenue stream and career in music.
Many musicians dedicate large amounts of time and money to recording their music, but very few capitalize on the music they produce. It has never been easier for a musician to release their music globally across multiple platforms and start to generate revenue from the music they produce.
The choice of digital services to sell your music on is vast. Some services take a big commission but market their websites heavily, while others take a small commission and leave the marketing to the artists that use them.
If you are a new artist, the marketing spend for the platform you use to sell your music is not important. What is important is the amount of commission you receive. Selling your music on iTunes might sound impressive. But, how impressive is it when you receive a low commission for your music?
One platform that established with musicians in mind is Bandcamp.
Bandcamp Takes a Small Commission
Created with artists in mind, Bandcamp is free and easy to add your music to, and the commission is one of the lowest at just 15%. There are also some cool features that help you market your music. In my opinion, this is the best service available for new artists, though not without its challenges.
Avoid high PayPal fees on Bandcamp
You need to set up your Bandcamp and PayPal payments as micro-payments. Don't sell your music as a complete album, but rather, sell each track individually. But, give the customer the option to buy the individual tracks as a full album. Make sure your account is set to micro-payments, and you will pay just 5%, not 30%.
Give Away Free Music on Bandcamp
The coolest feature on Bandcamp is the ability to give away free music. This is a great way to introduce new people to your music. When you give songs away on Bandcamp, you are rewarded with the e-mail address of the person who accepts your free download. This is a great way of building a fan base and a mailing list.
A personal e-mail address is the greatest marketing gift you can receive. That e-mail address is a constant point of contact and the gateway to the owner's social media accounts. Artists that use Bandcamp effectively give away free music and build big lists of people for when they have music for sale.
Bandcamp is Just a Shop
Bandcamp is retail space; it is a giant digital music store. Your music will be there with thousands of other artists and albums. It is up to you to market your music. Give away free tracks, link your Bandcamp page to every social media account you have, have your Bandcamp page as the signature on every forum you post on. The more your name and page are in the public eye, the more traffic you will generate. If anybody wants to buy your music, send them to the place where you receive the highest commission.
Bandcamp is a very good service and the perfect starting point if you are looking to sell your music. As with anything, you need to promote your music through social media and music streaming services such as SoundCloud.
With low commission and no upfront costs, Bandcamp is the perfect way to start selling your music online. Music fans do spend a great deal of time looking for new music on this website and are happy to buy music from Bandcamp, knowing the vast majority of the money is going to the artists and not a corporation.